As a way to arrive at significantly more feamales in 2017, OkCupid released Solitary Toward Weekend

As a way to arrive at significantly more feamales in 2017, OkCupid released Solitary Toward Weekend

Between 2015 and you can 2018, I was brand new publisher and elderly blogger at OkCupid. As OkCupid’s very first-previously author and you can third person in the latest paigns to help you CRM so you can public. Here are a few written info accompanied by certain see methods.

Creative head to possess OkCupid social network: Perform, carry out and you will revise all-content across the OkCupid’s high-tourist Myspace (70K supporters), Twitter (51K followers) and you may Instagram (12k) to guide discussion toward matchmaking and drive engagement with the signups. Having a strict budget and you will brief people without significant increases units (i.e. bots), I aided build our very own Instagram membership regarding 0-13,100 supporters using great articles, sweepstakes and you will person-to-people involvement.

Handling publisher for OkCupid’s website: Modify and you can generate persuasive, press-worthwhile tales to possess OkCupid’s blog site (theblog.okcupid), garnering 127,eight hundred thoughts and you will ninety five,768 checks out to own my personal posts alone since springtime 2017; on board and you may revise works away from freelance article writers.

Cross-program author: Work together all over systems including creativity, framework and you may product to write backup for movies texts, articles, banner adverts, emails, and you can UX duplicate to keep up one natural voice around the most of the systems.

Role into the DTF strategy: Have you viewed OkCupid’s incredible DTF ads? Wieden+Kennedy created and you will carry out the new venture; so when elderly author at OkCupid, We played a role for the alternative party event delivery and you can social approach.

Learn out of ceremonies: Head the latest roast of your own Ceo out-of Tinder. That isn’t really an accolade, a lot more of a beneficial comedic career focus on

In response to 1 of Charlottesville March frontrunners putting on appeal on the internet, i blocked him out of OkCupid.It actually was the newest unmarried biggest drive minute from inside the OkCupid’s records. All it grabbed are you to effective tweet.

Our very own aim were to each other empower feamales in their singlehood when you find yourself in addition to generating adventure about the brand and how it enables you to end up being certain on which you need – all which have a notably low budget.

Working around the a big creative classification you to definitely included social media influencers, investigation technology, structure, and you can a video clip design domestic, my personal brand-new pitch #SingleOnSunday is actually the first off it is type for OkCupid – one another because a cross-channel strategy and you will a female-focused message. It absolutely was and the first promotion to acquire you inside life publications, and therefore assisted the impression regarding OkCupid as the a dating software on the a dating & lifetime software.

Promotion facets: Youtube video clips // Karley Sciortino post (sponsored) // Discharge post // Liberal Women post // Ladies Rejecting Conventional planetromeo MOBIELE SITE Criteria blog post // directed letters // Instagram sweepstakes // personal discussing // enhanced public advertising

Grab the DTF promotion, and you will infusing this new DTF voice to your the Fb, Facebook and you can Instagram social media account. I worked with a brandname movie director and you may designer to help make a great diary away from posts you to filled requirements for our market.

Work with third parties to your delivering DTF your within their partnerships. I written DTF-motivated posts for moving activities, pilates coaching, brewery events and a lot more that connected new DTF campaign on their organization.

We realized you to definitely 50% off OkCupid users choose to big date some one with the same political views-so we made a decision to consider just how each party promote themselves inside their matchmaking users.

Operating mix-platform that have development, investigation technology, and ways, i first found the words most likely associated with liberals and conservatives. After that, we mix-referenced these types of terminology up against common OkCupid Suits inquiries, like “Are you searching for love or gender?” “Are sexual climaxes one element of intercourse?” and you will “Are you willing to as an alternative getting tied or carry out the attaching?” My role on it concepting & copy writing.

Specific findings: When you’re a conservative, obtaining the terms steak otherwise grilling in your reputation suggest an enthusiastic libido (in the place of love). Getting liberals, liquor means you’re interested in gender, if you find yourself avocado points to love.

On the right, firefighters say they aren’t open with the attitude, when you’re cops say they are. Towards kept, people reference to occupation whatsoever means they might be apt to be open using their attitude.

OkCupid

To own liberals that like pain in bed, bringing up Quentin Tarantino and you will Pulp Fictional are unmistakeable indications. To have conservatives wanting pain, we see Strolling Lifeless, Tombstone and you will Disney.