Big Data and Digital Transformation in 2023

[vc_row css=”.vc_custom_1629803910077{margin-bottom: 24px !important;}”][vc_column][vc_column_text]Businesses must use their data much more rationally in 2023. Every business, regardless of business model and scale, must learn how to appropriately manage and organize the data obtained from its operations, and grasp the use of data in evaluating and making business decisions as if it were developing a muscle skill. According to Gartner reports, worldwide spending on IT, or information technology, is expected to increase by 5.1 per cent this year compared to the previous year, totalling $4.6 trillion. On the business side, this year will be a year in which it becomes clear that digital transformation is not a single-action strategy, but rather a constant adaptation to change, with the acceptance of the continuity of the adaptation process.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1629803910077{margin-bottom: 24px !important;}”][vc_column]

Digitalization and Technology in 2023

[vc_column_text]Today, digital transformation, which provides many advantages to companies working with various business models such as B2B or B2C, as well as to their customers and, in the final step, to the consumer, is evaluated to obtain and interpret and use consumer data. Therefore, utilizing the power of data to strategically direct the workforce of businesses can be achieved through digital transformation. Digital transformation, in which automation, speed and the power to express data in a single language stand out, where human errors are eliminated, necessitates infrastructures that enable smart businesses to come to the fore in 2023. Businesses that plan their digital investments to reflect this in all their processes will come to the forefront this year with manoeuvres such as effective business management, effective sales and marketing, efficient and long-term supply chain capability, active and effective meeting customer expectations and needs.

An era where everything in business life is virtual and digital is at our doorstep… Businesses continue to integrate digital technologies that ignite transformation into their operational processes. The atmosphere of these technologies is not as homogeneous as it is thought to be; it is only a matter of time before the distinctions and boundaries between them become much more transparent and even transitive. In a business world equipped with technologies where boundaries blur and disappear, technologies such as artificial intelligence, the internet of things, virtual reality, augmented reality, three-dimensional printers, cloud technology and blockchain are expected to increase investments and attract more attention this year. According to Gartner’s research in the last quarter of 2022, software spending will increase by 11.3 per cent and spending on IT services by 7.9 per cent. In the same research, it is stated that data centre systems will increase by 3.4% and communication services will grow by 2.4%. In this sense, it is important for businesses to prioritise the budget allocated to digital transformation support in their digital infrastructure. Businesses will use these investments as an infrastructure not only to improve business operations, but also to improve customer relations and realise long-term business goals. Companies are expected to use technology as an infrastructure to review revenue streams, make decisions on new products and services, and manage existing products and services. In other words, digital transformation will become a valuable muscle for businesses, not only in operational terms but also in terms of decision-making.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1629803910077{margin-bottom: 24px !important;}”][vc_column]

Artificial Intelligence (AI) Will Be the Retina of Business

[vc_column_text]2023 will be a year when artificial intelligence is clearly at the forefront and becomes a dominant force. In 2023, AI is expected to become an imperative and valuable force in the business world, with the ability to effectively analyze, process and interpret vast amounts of data and machine learning capabilities.

AI is rapidly becoming a valuable tool for organizations of all sizes. In 2023, the role of artificial intelligence in the business world will develop in automating tasks and processes, reducing operational costs, increasing the efficiency of business processes and workforce, and guiding managerial decision processes in order to take advantage of new opportunities. For this reason, it is expected that investments in artificial intelligence and ways of incorporating artificial intelligence into operations will increase year by year, and its role in entrepreneurship and business is expected to deepen. Accordingly, Internet of Things (IoT) activities are expected to become more widespread in the business world.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1629803910077{margin-bottom: 24px !important;}”][vc_column]

Internet of Things (IoT) and Cloud Technologies to Become Widespread

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The Internet of Things will be much talked about in 2023. Global spending on IoT technology is expected to reach $1.1 trillion in 2023. We use physical devices, vehicles, home appliances and electronic products in interaction with each other. IoT technology, which makes these products manageable and controllable with sensors and connection protocols, requires connections such as 5G for instant data exchange. With the rise of 5G technology this year, IoT, which is still in its early stages, will have a significant impact on economies and societies. Investments are expected to increase for this technology, which will significantly affect the labour force of businesses, offering convenience and opportunities for entrepreneurs, companies of all scales on the commercial scene and consumers.

In 2023, big data will help solve issues and complex problems, improve decision-making and predict future trends in the health, finance and manufacturing sectors, supply chain-related operations, and with actors in the target audience of businesses of all sizes, as in all sectors. On the other hand, big data from all these technologies, cloud computing is expected to drastically change the way organizations work and operational processes, as well as many things on the consumer side, over the next few years. Thanks to cloud computing, organizations can access data storage on servers from every continent in the world. Thanks to the development of this great advantage, it will be possible to implement global trade more advantageously and quickly this year than in previous years. Cloud-based services will become increasingly widespread and businesses will have the opportunity to strengthen their operations by investing in this area. Therefore, thanks to the expected increase in cloud technologies, competition will increase and cloud services will be offered in a better quality at more accessible prices.  In order to store and process big data, which is becoming more and more complex day by day, businesses should not remain indifferent to functional machine learning, artificial intelligence and IoT technologies and the developments that will emerge in these areas in the coming years and allocate their budgets significantly to  these areas.

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