What Happened in the Sublimation Printing Market in 2022 and What Awaits Manufacturers in 2030?
Sublimation printing, which has gained importance with its diverse application ways, is a method that enables high quality printing on product surfaces through heat and pressure. Since this printing method can be applied from fabrics to rigid materials, its usage area continues to expand significantly.
It can be said that the textile sector comes first among the other sectors where sublimation printing is preferred intensively. Due to this printing method reflects the print quality on the fabric much more vividly and the high quality it provides to the printing, it attracts the attention of the customers and is highly preferred by the textile industries. Basically, considering this reason, it is quite clear why the sublimation printing method has been so preferred and popular in recent years, but what kind of developments have occurred in the sublimation printing market in 2022 and what will be the possible developments until 2030?
Effects of Covid 19 on Sublimation Printing Market
Before talking about the development rates in 2022, it can be said that the sublimation printing market, which is related to other sectors, was adversely affected, along with the damage caused to all market areas globally by the Covid-19 pandemic, which broke out all over the world as of approximately in the beginning of 2020. With this pandemic, which caused huge market collapses especially in the textile industries, the sublimation printing field also suffered serious damage. However, as of 2022, a resurgence in the markets started, and sublimation printing has begun to gain importance again and rapidly.
Preference of Sublimation Printing Method in Textile Industry
With the beginning of this normalization process, many textile business owners have started to change from traditional printing to the digital printing method where they can meet the needs of the new generation much more accurately and invest in this field, which has led to the fact that digital printing technology is becoming increasingly widespread around the world and is a highly embraced one.
What Awaits Us in the Sublimation Printing Market until 2030?
The data presented by many sources until 2030 is that the area of influence of the sublimation printing market will increase by more than 50%. Among the main reasons for this increase rate is the prediction of the growth of sublimation printing in regional areas, primarily since printed clothing preferences have been heavily preferred in countries such as India, Indonesia, Japan, China and Thailand in recent years. At the same time, the fact that sales are made through e-commerce portals increases the sales volume of the textile industry and causes the sales areas of these printed products to expand much more easily.
Another critical factor in the increase in the preference rate of the sublimation printing method is that it provides fast production by using time much more efficiently, making the supply chain management more successful by meeting the demands of the sectors much more easily.
The ongoing rapid developments in the digital printing market are also creating a competitive market area; some important companies are much more dominant in this field, and they are making strategic plans and initiatives to increase their profit rates and market shares. Since there is a constant movement, the competitive environment is growing day by day and this situation supports the predictions made for the period until 2030. Investments and strategic plans made by large companies for sublimation printing also increase the formation of new start-ups and thus a serious growth occurs in this market area.
One of the main preferences of the textile industry, sublimation printing is used as another trend in the packaging industry and has become one of the most striking areas of recent years. Another factor cited as the source of growth in 2030 is the use of sublimation printing in the packaging industry. The use of different printing technologies used to meet the product demands of various brands is a shaping factor for this field, enabling the use of sublimation printing much more intensively.
Following the Environmental Policy in Sublimation Printing
Another remarkable point about the sublimation printing market is that an environmentally sustainable policy is followed in this area.
At this point, giving importance to sustainability with an environmentalist approach, where natural resources are under threat with each passing day, has become an important point especially in recent years.
With the rapid depletion of natural resources, the use of recyclable paper is among the environmental measures that can be taken in the sublimation printing method.
The use of recycled paper ensures that the use of chemicals in the recycling process is reduced, while also providing much higher quality and stable printing; and in addition to these situations, it provides a sustainable production opportunity in the textile sector where sublimation printing is used the most. Another environmental importance of using recycled paper is to reduce water use and prevent tree felling. Following a sustainable environmental policy and paying attention to the use of resources in the use of paper, which is the indispensable and most important part of sublimation printing, has rapidly gained importance in this sector, and 2022, a period in which many developments were experienced at this point, allowed much more development to be experienced in the following years.